PAFA Financial Advisory is all about making your financial journey easier. We know that everyone’s goals are different, so we take the time to understand what really matters to you. From finding the right insurance plan to building an investment strategy, our team is focused on offering practical personalised solutions. We’re not just here for the big decisions, but for every step along the way, offering support and guidance as your needs evolve. At PAFA, we believe in building lasting relationships based on trust and transparency, helping you feel confident about your financial future.
Our range of life insurance products is designed to cover more than just the unexpected.
Whether you’re seeking wealth protection, ensuring your children’s education, or securing a comfortable retirement, we offer policies that safeguard your future. With PAFA, you gain a peace of mind knowing that even in the face of life’s uncertainties, your financial well-being is secured.
Our advisers are here to guide you in making informed decisions, helping you choose a plan that ensures long-term protection while also giving you the flexibility to adjust as your life evolves.
Vision
To be the go-to financial partner that helps people make smart choices, protect their future, and achieve financial peace of mind.
Mission
We’re here to make financial planning simple and effective. By understanding what really matters to our clients, we offer practical advice and solutions that help them grow, protect, and manage their wealth. Our focus is on building trust and long-term relationships that give our clients confidence in their financial future.
Core Values
Purpose
Everything we do is driven by the goal of helping our clients reach their financial milestones. We’re here to guide you with meaningful and practical advice that aligns with your vision for the future.
Accountability
We take responsibility for the advice we give and the results that follow. You can count on us to always follow through and put your best interests first.
Freedom
Our aim is to help you achieve finance freedom, giving you the flexibility to live life on your terms, without financial worries holding you back.
Authenticity
We value honest, open relationships with our clients. No fluff, no over-promises, just honest guidance you can trust.
Management Team
Kartina Kang
Founder and Managing Director
Kartina Kang began her journey in the financial industry at just 22, quickly rising through the ranks due to her passion and dedication. By 26, she achieved the title of Youngest Financial Services Director. In 2017, she led a team of 70 advisers as a Financial Adviser Director, showing her natural leadership and commitment to the profession.
As the founder of PAFA Financial Advisory, Kartina oversees the firm’s growth and marketing strategies. With over 18 years of experience, she’s deeply focused on delivering meaningful financial solutions while empowering both clients and her team to succeed. Kartina’s vision continues to shape PAFA’s direction, ensuring it remains client-focused and innovative.
Kartono Kang
Chief Executive Officer
Kartono Kang, as PAFA’s CEO, is responsible for overseeing and managing the company’s operations. With years of experience in financial planning, Kartono ensures the firm stays on course, delivering reliable and personalised services to its clients.
His leadership focuses on aligning the team’s efforts with the company’s goals, ensuring that clients receive consistent, top-tier advice. Kartono’s approach emphasise trust, integrity, and ensuring that PAFA continues to grow while staying grounded in its core values.
